Site Survey and Synthesizing Brand Guidelines
Site Surveys and Requirement Analysis
Synthesizing of Existing Logos and Brand Guidelines
Synthesizing of Existing Logos and Brand Guidelines
Project Branding consultation starts with clients brief, site surveys, detailed preliminary discussions with various teams involved such as architects, project & marketing teams to understand various aspects of the project and their requirement.
Synthesizing of Existing Logos and Brand Guidelines
Synthesizing of Existing Logos and Brand Guidelines
Synthesizing of Existing Logos and Brand Guidelines
Agency studies and assesses the colour scheme for the signage’s to match with the existing environment of the project along with its present logo and brand identity. Synthesizing brand guidelines, studying the brand positioning strategy, evaluating the end user profile, helps us plan scientifically the signage system for the project in the most appropriate manner
.
Planning and Creating Signage Design Concepts
2D Signage Design Concepts
2D Signage Design Concepts
2D Signage Design Concepts
Design category-based specialized submissions for signage concepts depicting the services of individual areas and done. External and Internal signages are designed.
Signage Brand Manual
2D Signage Design Concepts
2D Signage Design Concepts
Customized Signage Themes and Concepts are developed and designed for projects and guidelines are created for their colours, fonts, layouts. The Dimensions, proportions, Scales for various marketing applications are defined. Fonts, arrows, colour pantones (CMYK), Pictograms are detailed. Material specifications detailed with options and proposed material brands. Artworks, GAD's, Schedules, retail working drawings, site adaptations are defined. Bill of quantity is arrived at. All these details are compiled and documented together in the form of a Signage Brand Manual.
3D Signage Design Concepts
2D Signage Design Concepts
3D Signage Design Concepts
Conceptual 2D/3D design based submission for all internal & external navigational and Mandatory signage’s are done to the client. This forms the basic differentiator for signage identity design program for the client as compared to the rest in the segment. The designs submitted are easily convertible keeping in mind the implementation of the same in most of the commonly used materials in the trade for signage’s
Preparation of General Arrangement Drawings(GAD) & Schedules
GAD of Each Floor Plan
Schedules of Internal Signages
Schedules of Internal Signages
Complete mapping of all Navigational Standard and Mandatory signage’s on GAD’s floor wise for internals and on landscape drawings for external signage’s submissions to the client.
Schedules of Internal Signages
Schedules of Internal Signages
Schedules of Internal Signages
Particulars of signage mounting, quantity analysis, backlit/nonlit details, artworks are mapped on documents termed as schedules, this is done floor wise for all regular and mandatory internal signage’s and for external navigational and building facade and other nomenclature signage’s. These are colour coded with respect to their mapped locations on GAD’s.
Prototyping of Approved Design Concept
Prototyping - Internal Signage Design Themes
Prototyping - Internal Signage Design Themes
Prototyping - Internal Signage Design Themes
Upon approval of Design concept and preliminary material specifications, the prototyping begins for internal regular and mandatory signages
Prototyping External Signage Design Themes
Prototyping - Internal Signage Design Themes
Prototyping - Internal Signage Design Themes
Upon approval of Design concept and preliminary material specifications, the prototyping begins for environmental and landscape regular and statutory signages
Artwork Making, Adaptations and Material Specifications
Design Proposition in 3D if required by client
Design Proposition in 3D if required by client
Design Proposition in 3D if required by client
3D Designs are proposed and Bilingual (Generally English and Hindi) artwork preparations if required by the client. Regional languages are also incorporated as per the requirement of the project
Graphic Artwork Proposition
Design Proposition in 3D if required by client
Design Proposition in 3D if required by client
Preparation of artworks using extensive research based on universally accepted pictograms for the project
Pictogram Library
Design Proposition in 3D if required by client
Graphical Site Adaptations
Being associated with so many versatile brands across various sectors has enriched our data base and we have a vast library of various pictograms used essentially in all project artworks. These are standards that are followed nationally and internationally and comply various norms and regulations that are industry specific
Graphical Site Adaptations
Proposed signage Adaptation on Elevations of Project
Graphical Site Adaptations
Site photographs are taken and to scale proposed signages are adapted and presented to client for them to comprehend before final production
Proposed signage Adaptation on 3D views of Project
Proposed signage Adaptation on Elevations of Project
Proposed signage Adaptation on Elevations of Project
Actual site Measurement are taken as per Physical verifications on sites, location are identified and artworks superimposed on 3D views for client to comprehend the final look of the signage system
Proposed signage Adaptation on Elevations of Project
Proposed signage Adaptation on Elevations of Project
Proposed signage Adaptation on Elevations of Project
Adaptations are also proposed on elevation for architects on project to also comprehend the same
Material Specifications and Fabrication Drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Proposed material specifications are submitted, and the same are then freezed after rounds of inputs/discussions with various project teams involved. Retail working drawings are submitted for the signage’s especially external signages such as Totems/Bi/Unipoles, Hoardings and Commercial wall wraps and Baracadings.
Material Specifications and fabrication drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Proposed material specifications are submitted, and the same are then freezed after rounds of inputs/discussions with various project teams involved. Fabrication drawings are submitted for the signage’s especially external signages such as Totems/Bi/Unipoles/ Hoardings/Commercial wall wraps.
Material Specifications and fabrication drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Material Specifications and fabrication drawings submitted for approved signages
Proposed material specifications are submitted, and the same are then freezed after rounds of inputs/discussions with various project teams involved. Fabrication drawings are submitted for the signage’s especially external signages such as Totems/Bi/Unipoles, Hoardings and Commercial wall wraps and Baracadings.
Fabrication and Site Installation of Signages
NBCC INDIA
MAX SAKET HOSPITAL
MAX SAKET HOSPITAL
NBCC New Moti Bagh Complex External Main three sided backlit Totem installation
MAX SAKET HOSPITAL
MAX SAKET HOSPITAL
MAX SAKET HOSPITAL
Max Healthcare - Saket Hospital Main facade installation
ARTEMIS HOSPITAL
ARTEMIS HOSPITAL
ARTEMIS HOSPITAL
Artemis Hospital Main Totem Signage Installation
MAX PITAMPURA
ARTEMIS HOSPITAL
ARTEMIS HOSPITAL
Max Healthcare - Pitampura Hospital Main facade installation