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Grey To Mauve
  • Home
  • Our Client
  • About Us
    • About Us
    • Our Philosophy
    • Mission & Vision
    • Our Team
  • Our Services
    • Project Branding
    • Brand Identity
    • Signage Fabrication
    • Signage Installation
  • Projects by Sector
    • Healthcare
    • Malls
    • Entertainment
    • Township
    • Civic / Government
    • Corporates
    • Retail
    • Luxury / Lifestyle
    • Industrial
    • Hospitality
    • Exporters
    • Banks
    • Spiritual
  • Work by Discipline
    • Exhibition and Events
    • Vehicular Graphic Design
    • Landscape & Facade Sign
    • Totem & Unipole
    • Architectural Wayfinding
    • Mandatory and Statutory
    • Directory Signages
    • Covid Signages
    • Miscellaneous Signs
    • Digital signages
  • Client Testimonials
  • Contact Us

Brand Identity Development

Logo and Brand Identity development, creative and Artwork solution, catalogue designing, for various clients such as- Ekkaraa, Litmus Integrated Solutions, Urban Curries, Healthcare , KW Delhi 6 Mall, Vinko Industries LTD, Max Healthcare, DLF Promenade Mall & Alpha GCorp  for various advertising and marketing campaigns

Logo Design and Brand Identity Development

Ekkaraa - Logo Design and Brand Identity Development

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Logo design, complete branding, advertising material, tag, sticker design, gift box labelling, brand

Ekkaraa is a premium gifting brand and their products are exclusive, elegant and subtle, they wanted their logo and entire brand identity with clear, impactful, premium looking along with light pastel colours to suit their brand positioning. So we designed their logo, letter heads, visiting cards, product packaging, tags, stickers, mugs, carry bags, exhibition stall design and digital presence on Facebook and Instagram. We also created their artworks and graphic designs for other advertising and marketing campaigns.

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Logo design, branding, advertising material, Visiting card and Letter head design, stationery design

Litmus Integrated Solutions is a marketing company, they work with corporates and integrate their channel partners and distribution lines. They approached us to create a bold yet clear logo and the subsequent stationery design. Hence we designed their logo keeping corporate positioning in mind but with bold and progressive styling. All communication was designed keeping in mind their business and their clients in mind.

Urban Curries - Logo Design and Brand Identity Development

Litmus Integrated Solutions - Logo Design and Brand Identity Development

Saket City Hospital - Signage and Brand Identity Design and Development

Logo design, branding, advertising, Menu Card design, communication material design, uniform design

Urban Hospitality Ventures Launched a brand in the name of Urban Curries as a semi fine dining restaurant. Their USP was their North Indian cuisine. They approached us for logo design which clearly displayed Indian ethos and values, was creative yet had traditional appeal and could depict the north Indian cuisine. We created their logo with bright colours taking inspiration from the Indian Flag tri-colour, all branding revolved around the three colour. We designed their Logo, developed compete brand identity, all advertising, marketing material, brouchers, fliers, newspaper advertising, radio jingles, staff uniforms, signages and digital presence across all platforms. 

Saket City Hospital - Signage and Brand Identity Design and Development

Saket City Hospital - Signage and Brand Identity Design and Development

Saket City Hospital - Signage and Brand Identity Design and Development

Brand Identity, Visual graphics, layouts, external and internal signage design concepts and themes

Saket City Hospital was earlier known as GM Modi Hospital, with its boundary wall touching the most popular Max Hospital. The client wanted us to develop a colour identity for their hospital branding which was unique and could be extended into various advertising and marketing tools. Usually shades of green and blue were most commonly used in healthcare Industry so we developed a very striking dark mauve colour which would stand out bold, clear, unique and had fresh appeal. The entire signage system was then designed, developed, fabricated and installed based on this brand identity.    

KW Delhi 6 - Brand Identity Development

Saket City Hospital - Signage and Brand Identity Design and Development

KW Delhi 6 - Brand Identity Development

Brand Identity, graphics, layouts, external and internal signage design concepts and themes for Mall

KW Group has Launched a new project in Ghaziabad, Utter Pradesh. This is a high street mall and retail space in the name of KW Delhi 6, taking inspiration from old Delhi and Red Fort, they wanted us to design signage identity to integrate with their interiors with bold, clear, traditional yet futuristic branding. Hence we used the Jali work taking inspiration of Old Delhi architecture and used pristine white base with golden Jali design on sides, clear fonts for maximum readability.  

Creative and Artwork Solutions

Creative graphic solutions provided for various advertising and marketing campaigns for clients such as Asian Roots, DHL, Punj Lloyd, DLF, Urban Curries, Ekkaraa, Alpha International City, Four Square, Diakin, Artemis

    Catalogue, Brochure, Flyers Design

     Vinko Auto Industries approached us for their product catalogue. Their brand is in the name of Alaska and they participate in various large format international B2B exhibitions. The brief was to design a catalogue that had an international appeal, uplifts their brand identity and has clarity of content. 

    out of box catalogue designs, catalogues for exporters, B2B catalogue designs, Catalogue designs
    Futuristic catalogue designs, catalogues for exhibitions, catalogue designs for exporters
    New Age Catalogue designs, trendy catalogue designs, 2022 designs for catalogues, forward designs
    High Impact Catalogue designs, 2021 designs for catalogues, Catalogues for Auto industry,
    Product Catalogue design, Catalogue branding, new ideas for catalogues, trending brochure design
    Branding for Alaska, Brand identity development for Vinko Industries, Brand design for alaska
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    Signage Fabrication

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